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Thread: New mondeo. Press collections

  1. #1
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    Jan 2012

    New mondeo. Press collections

    There is no middle ground in the medium car segment.

    Toyota's Melbourne-built Camry controls almost half of the territory available to manufacturers that fight to wrestle customers away from SUVs, compact cars and a dominant segment leader.

    But Ford is set to try to cross no man's land and take new ground with a new Mondeo ready to take on an arguably greater challenge: replacing the iconic Ford Falcon sedan.

    With assembly of the locally-produced Falcon set to cease in 2016, the Mondeo will aim to take on sales from the large car segment as well as its traditional customer base.

    The Mondeo is not going into the fight unarmed. Tooled up with an arsenal of technology well beyond what the Falcon offers, the Mondeo has nine airbags including cutting-edge units mounted within its rear seatbelts, adaptive cruise control, pedestrian detection, self-braking, LED headlamps, a Wi-Fi hotspot and more.

    While the "new" FG X Falcon released in 2014 was a mild makeover with precious few technical upgrades, the Mondeo offers just about everything that Ford can throw at it.

    Autonomous emergency braking functional between 3km/h and 80km/h should reduce the likelihood of crashes, while a new lane keeping aid not only warns drivers but applies steering torque to guide the car back into its lane.

    Clever software in its electric power steering system features torque steer mitigation, pull-drift compensation and active nibble compensation to keep the car going where it is pointed, cutting down on unwanted vibrations caused by poor road surfaces or unbalanced wheels.

    Premium models feature dampers and steering weight that varies according to regular, sport and comfort settings, features available for years in top-end Holden HSV products but never-before-seen in the Falcon.

    The Mondeo is also fitted as standard with Ford's MyKey feature that allows parents to program conditions into a teenager's car keys, preventing them from deactivating traction or stability control, disabling the stereo if seatbelts are not used, and adding an early fuel warning light to reduce the chance new drivers may run out of fuel.

    In many ways, the new Mondeo is the car the final Ford Falcon should have been.

    It's a similar size to the Falcon, with a wider body than the local sedan that sits eight centimetres shorter, and 12mm lower while offering more cargo storage and comparable interior space.

    But the blue oval will be working against history to try and win customers in a competitive segment.

    The brand first offered the Mondeo in Australia from 1995, when a Belgian-built model replaced the badge-engineered Ford Telstar that shared underpinnings with Mazda's 626.

    In the mid 1990s that model won around 4000 sales a year, with Ford selling 20 Falcons to every Mondeo that found a home.

    By 2014 the dwindling popularity of large cars saw Mondeo's 3051 sales reach nearly half of the Falcon's 6349 units. Medium sized cars have long been a struggle for Ford, so much so that at the turn of the millennium, Ford Australia chief Geoff Polites made the tough call to pull the Mondeo out of showrooms.

    "We don't want to be devoting resources to a market segment that's in serious decline if there are other more compelling sectors that we can concentrate on and there are," the late leader said.

    "Furthermore, [mid-sized cars are] forecast to drop further over the next few years, to around 5 per cent in 2003. So while we continue to support Mondeo in the Australian marketplace, we won't be taking the new model next year."

    Ford's focus, quite literally, was directed toward a Europe-sourced small car to replace the Laser, along with funding development of project Raptor, the ultimately successful Ford Territory SUV.

    In days gone by, Ford has been afraid that the Mondeo could cannibalise Falcon sales. That's less of a concern for this generation, where the company will try to claw back market share from more popular models such as the Camry, Mazda6 and Volkswagen Passat.

    The brand's strategists are gunning for the Camry rather than the Mazda or Volkswagen, singling out Toyota in official material for the Mondeo.

    Promising to offer "offer 10 advanced technologies that are not available on the Toyota Camry", along with a diesel motor "more fuel efficient than the Camry Hybrid", Ford has not been backward in attacking the clear leader in the battle for motoring's middle ground.

    The Mondeo goes to market against fresh metal in the facelifted Mazda6, new Hyundai Sonata and new Subaru Liberty, along with new metal around the corner from Volkswagen and Kia that should increase competition there.

    Toyota's rivals recognise the Camry's dominance.

    At the launch of its Sonata sedan in February, Hyundai product planning manager Andrew Tuitahi told journalists that the medium-sized segment "is essentially divided into two parts".

    "There is the locally manufactured Toyota Camry, and everybody else," he said.

    "The Camry has the highest market share of any model in any segment, dominating with nearly half the segment's sales.

    "If we take a closer look at the segment, excluding the Toyota, we can see about 10 different models all battling it out."

    If Ford has its way, the Mondeo will be more than just another Camry rival. But history suggests the model will struggle in a dwindling segment dominated by one car. It's too early to say which will be the case, but the answer is unlikely to lie in the middle.
    History is a statement, the future is a question.

  2. #2
    7753 - 5030 HSE2's Avatar
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    Jan 2012

    The long-awaited 2015 Ford Mondeo has been launched at last, and its maker is confident of making a serious splash in a relatively static segment.

    Launched to media this week but due in showrooms from the start of May, the new mid-sized Mondeo arrives some time after it premiered in the US as the Fusion, though only four months after going on sale in the UK. Ford Australia had planned a February 2015 launch until relatively recently.

    This delay was a result of production issues caused by Ford’s decision to close the previous factory in Genk, Belgium and shift production of this model exclusively to Valencia, Spain.


    Put simply, the new-generation Mondeo is being pitched as the segment-leader in safety — it comes loaded to the gills with novel features such as airbags in the rear seatbelts — while offering a quieter driving experience and even more cabin space than its predecessor.

    As such, the new Mondeo is being styled for Ford not just as an important model in terms of sales, but also as a “showcase car” for the brand, serving as a means to premiere several new technologies and demonstrating the latest and greatest features the company has to offer.

    It also stands as the obvious long-term cover for the loss of the Falcon large sedan at the end of 2016, given its similar dimensions (albeit with a front-wheel-drive layout).


    The pitch:

    Ford doesn’t talk specific sales targets, but says it is essentially exiting the fleet market and focusing on private buyers only. Its marketing may draw combative comparisons with the Toyota Camry, then, but its real target must surely be the Mazda 6, Subaru Liberty and Hyundai Sonata.

    Each of this trio have either been replaced or significantly updated in recent times (in the case of the Mazda), and they, along with the imminent new-shape Toyota Camry due soon, and the new Kia Optima and Volkswagen Passat due late in 2015, will give the Ford a heck of a welcoming party.

    And each of these models will also be fighting for a smaller piece of the pie, given the mid-sized passenger market continues to contract, down 1.5 per cent in a positive market.

    Not that Ford will die wondering. The Mondeo range comes in three specification levels (Ambiente, Trend and Titanium), liftback sedan and wagon body styles, and a selection of three engines (two turbo-petrol and one turbo-diesel) matched as standard to six-speed autos. It remains front-wheel-drive only.


    The mechanicals:

    This new model is longer than before — at 4871mm, the hatch is only 78mm shorter than a Falcon — but 25kg lighter. It’s stiffer in the body, has more sealing and is more aerodynamic, cutting cabin noise by 3dB.

    The underpinnings, including suspension, are sufficiently changed for Ford to call them entirely new. It’s the first model for Europe and Australia to be built on Ford’s new global CD-segment platform, and debuts Ford’s new integral link rear suspension configuration.

    Alongside the all-new platform and body structure (10 per cent stiffer), the Mondeo also features electric power-assisted steering for the first time. There’s also a torque-vectoring system for better handling, and new anti-roll bars.

    There are two petrol engines offered, though both are ostensibly the same 2.0-litre EcoBoost turbo with subtle hardware and less subtle software differences.


    The entry car gets 149kW of power at 5300rpm and 345Nm of torque between 2700 and 3500rpm, and uses a claimed 8.2 litres per 100km on the combined cycle — not as efficient as some rivals, we’d note.

    Variants further up the range get 177kW at 5400rpm and the same 345Nm, albeit across a wider rev band (2300-4900rpm), and more or less the same fuel economy. Both engines are matched to a six-speed automatic transmission.

    You can also get a 2.0-litre TDCi turbo-diesel engine with 132kW at 3500rpm and 400Nm between 2000 and 2500rpm, with claimed fuel economy of 5.1L/100km. This engine is matched to a six-speed Powershift dual-clutch auto.

    The petrols can tow a 1200kg braked trailer, while the diesel can manage 1600kg.

    Euro-market 1.0-litre and 1.5-litre options are not on the radar, nor is a petrol-electric hybrid.


    Cabin space:

    Update: Hatch versions come with a full-size spare wheel, wagons a space-saver. The wagon is actually 4mm shorter than the hatchback, which masquerades stylistically as a sedan.

    With the rear seats up, the hatch (above) can store 557 litres to the roof, while the wagon (below) fits 712L. Flip the seats 60:40 and this figure grows respectively to 1356L and 1585L.

    The difference between the roof-hinged hatch and a conventional sedan in terms of cargo capacity is particularly marked.


    Headline safety technology:

    The Ford Mondeo is a tech leader for Ford, though it also covers the basics with a recently announced five-star ANCAP rating.

    New technology includes the standard fitment of inflatable rear seatbelts in all variants, plus Ford’s Emergency Assist that dials 000 automatically in a bad accident. You can also get a programmable MyKey that allows you to limit the car’s parameters.

    All variants also come with Trailer Sway Control for towing, and wagons get load-levelling suspension.

    Mid- and top-spec versions get radar-guided adaptive cruise control, lane keeping assist and low-speed autonomous braking (below 40km/h).

    The flagship Titanium adds adaptive suspension and LED headlights, plus blind-spot monitoring, pre-collision assist with a pedestrian recognition system, Park Assist that parks the car with minimal driver input (both parallel and perpendicular), lane keeping assist and departure warning.


    Standard equipment by variant:

    Ambiente (above):
    •SYNC2 with Emergency Assistance
    •Eight-inch Colour Touch Screen
    •Bluetooth with audio streaming
    •Natural language Voice Control for phone, music, climate and navigation controls
    •Satellite-navigation with ‘One Shot’ destination entry via Voice Control
    •DAB+, USB, RCA, SD Inputs
    •16-inch alloy wheels
    •Front and rear parking sensors
    •Active grille shutters (diesel only)
    •Power heated mirrors
    •Follow-me-home lighting
    •Hill Launch Assist
    •Load-levelling suspension (Ambiente and Trend wagons only)
    •Electronic Park Brake
    •Cruise Control with speed limiter
    •Dual-Zone Climate Control
    •Leather steering wheel and gear shifter
    •Paddle gear-shifters
    •Cloth Seats
    •ISOFIX low child anchorages (rear seats)
    •Inflatable rear Seatbelts
    •Daytime running lights (DRLs)
    •Ford MyKey
    •Driver and front passenger airbags
    •Thorax and curtain airbags
    •Driver Knee Airbag
    •Trailer Sway Control

    *Reversing camera to be added to standard equipment list from June production.


    Trend, in addition to Ambiente (above):

    •17-inch alloy wheels
    •Dual exhausts
    •Puddle lights
    •Auto-fold exterior mirrors
    •Keyless entry
    •Adaptive Cruise Control
    •Lane Keeping Aid
    •Auto-dimming rear-view mirror
    •Push-button start
    •10-Way Power Seats
    •Driver Seat Memory
    •Heated front seats
    •Auto headlights
    •Auto high-beam
    •Rain-sensing wipers
    •Partial leather seats
    •Rear-view camera
    •Brake Limited Slip Differential (BLD+)
    •Active City Stop


    Titanium, in addition to Trend (above):
    •18-inch Alloy Wheels
    •Front/side skirts
    •Power tailgate (wagon)
    •Adaptive suspension
    •Adaptive LED headlights
    •Dynamic Headlight Levelling
    •Panoramic roof (fixed on hatch, retractable on wagon)
    •Sports leather seats
    •Heated rear seats
    •Multi-colour ambient lighting
    •Scuff plates
    •Power reach/rake steering column
    •Aluminium pedal covers
    •LED DRLs
    •Blind Spot Detection
    •Pre-Collision Assist with Pedestrian Detection
    •Enhanced Active Park Assist
    •Lane Keeping Aid + Assist (LKA)
    •Lane Departure Warning (LDW)
    •Driver Impairment Monitor (DIM)



    Pricing for the base Ambiente kicks off $1300 higher than with the outgoing LX, though the Trend is $450 cheaper than the outgoing mid-spec Zetec. The flagship Titanium starts $700 cheaper than the outgoing version.

    The price of entry to the range is also $250 pricier than in the Mazda 6, while a number of other rivals scrape in below $30K. This fits with Ford’s mission to focus on private — not fleet — buyers, the company claims.

    Ford tells us it expects the sales split between the variants to be almost one-third apiece. About 75 per cent of sales are expected to be hatches.

    Pricing as follows (all figures do not include on-road costs):
    •Ambiente hatch 2.0 EcoBoost $32,790
    •Ambiente wagon 2.0 EcoBoost $34,640
    •Ambiente hatch 2.0 TDCi $36,790
    •Ambiente wagon 2.0 TDCi $38,640
    •Trend hatch 2.0 EcoBoost $37,290
    •Trent hatch 2.0 TDCi $40,490
    •Trend wagon 2.0 TDCi $42,340
    •Titanium hatch 2.0 EcoBoost $44,290
    •Titanium hatch 2.0 TDCi $47,490
    •Titanium wagon 2.0 TDCi $49,340
    History is a statement, the future is a question.

  3. #3
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    New Mondeo the start of Ford Australia’s transformation to full-line importer

    The imported model that will replace the Falcon as Ford’s largest passenger car in Australia has arrived in showrooms.

    Officially on sale from May, the Blue Oval's fourth-generation Mondeo will be available in front-wheel drive four-cylinder five-door hatch and wagon body styles, pricing and equipment details for which were previously announced.

    The new Mondeo signals the beginning of a roll-out of imported vehicles upon which Ford Australia is pinning its revitalisation hopes after a decade of sales decline.

    In the coming months it will be followed on sale by the Everest SUV, significant updates to the Ranger pick-up, an overhaul for the Focus small car and the launch of iconic Mustang.

    In total out to 2020, Ford says it will launch 20 new models.

    Before then and no later than October 2016, Ford will shut down both its Campbellfield assembly line and Geelong engine plant and axe the locally designed and built Falcon sedan/ute and Territory SUV.

    While the Territory is expected to be replaced by an imported SUV there will be no direct replacement for the Falcon. Instead, the Mondeo range will become the largest orthodox passenger vehicle offered by Ford in Australia.

    "We are not suggesting for a moment Mondeo is a direct Falcon replacement,” said Ford Australia marketing boss David Katic.

    “We are not expecting diehard rear-wheel drive fans to jump into Mondeo.

    “But obviously consumers who are looking for a medium to large car Mondeo is a great option."

    A lot is riding on Ford’s self-dubbed “transformation” to a vehicle importer, which also includes a massive investment in the “customer experience” and a withdrawal from its traditional V8 Supercars sponsorship to concentrate on other marketing exercises.

    The Blue Oval has been on a constant sales slide for a decade. Last year Ford’s overall sales at 79,703 hit their lowest annual total since 1966 and Falcon sales, at 9134, were their lowest since the historic badge’s launch in 1960.

    After the first three months of 2015, VFACTS official registration figures show the overall Ford number to be another 18.5 per cent down, while Falcon sales also continue to decline, although the new FG X sedan did record a better sales number in March than the FGII did 12 months ago.

    The Mondeo launches in a segment that dipped 14 per cent in 2014, according to VFACTS figures, as SUVs continue to gain favour at the expense of larger cars. The current Mondeo, which is in run-out, is only the 11th most popular car in a class that is dominated by the locally-built Toyota Camry, which claims nearly 50 per cent of the category.

    Katic is confident sales of the new Mondeo will rebound: “We have good opportunities to build our volumes from pretty low at the moment to something that we think will be quite reasonable in the segment.

    “It’s just another way to build our volumes over the longer term.”

    Ford intends to use the Mondeo as a technology leader for the brand. This strategy has been clear in Ford’s pre-promotion, in which it claims Mondeo has “10 advanced technologies that are not available on Toyota Camry”.

    Among them Ford points to adaptive cruise control, adaptive LED headlights, inflatable rear seatbelts, pre-collision assist with pedestrian detection and SYNC2 infotainment. The new Mondeo achieves a maximum five-star ANCAP safety rating.

    While new to Australia, this Mondeo was sold as far back as 2012 in the USA as the Fusion. Its local launch has been delayed at least in part because of a shift in production sourcing from Belgium to Spain.

    There are the levels of trim offered across the Mondeo range – Ambiente, Trend and Titanium. Ecoboost 2.0-litre turbo-petrol and TDCi turbo-diesel engines are offered across the hatch range, but only the base model wagon gets a petrol engine.

    The Ecoboost engine also comes in two specs – 149kW/345Nm for the Ambiente and 177kW/345Nm for the other two. The diesel specification is unchanged across the line-up, offering 132kWkw and 400Nm. The petrol engines mates with a six-speed torque converter auto while the diesel is paired a six-speed ‘Powershift’ dual-clutch auto.

    Fuel consumption ranges from 8.2 to 8.5L/100km for the Ecoboosts and 5.1 to 5.3L/100km for the TDCi in the hatch and wagon respectively.

    Pricing climbs for most models, with the Ambiente Ecoboost hatch kicking things off at $32,790 compared to $31,490 for the old naturally-aspirated 2.3-litre LX. Hatch pricing now tops out at $47,490 for the TDCi Titanium, compared to $46,990 for the old model.

    Wagon price are $1850 higher than the equivalent hatch. Diesel pricing adds $4000 to the Ambiente and $3200 for the other two models.

    Standard features at Ambiente level include: 16-inch alloy wheels, electrically-adjustable/heated door mirrors, follow-me-home lighting, Hill Launch Assist, electronic park brake, cruise control/speed-limiter, dual-zone climate-control, leather-bound steering wheel/gear shifter, shift paddles, cloth seat trim, driver's lumbar adjustment, SYNC2 infotainment system, 8.0-inch colour touch-screen, Bluetooth/audio streaming, voice control, satellite-navigation, digital radio (DAB+), Ford MyKey and seven airbags.

    Moving up to Trend level introduces these features in addition: 17-inch alloy wheels, dual exhausts, puddle lights, fold-in mirrors, keyless entry, adaptive cruise control, electrochromatic mirror, starter button, 10-way electrically-adjustable front seats (with memory for driver's), front-seat heating, auto headlights, auto high-beam, rain-sensing wipers, partial leather seat upholstery, reversing camera, Active City Stop and Pre-Collision Assist with Pedestrian Detection.

    Topping the range is the Mondeo Titanium, which adds to the Trend-level specification with the following standard equipment: 18-inch alloy wheels, body kit, powered tailgate (wagon only), adaptive suspension, adaptive LED headlights, dynamic headlight levelling, panoramic sunroof (fixed for hatch, powered-opening for wagon), electrochromatic driver's exterior mirror, sports seats upholstered in leather, rear-seat heating, ambient lighting, electrically adjustable (rake/reach) steering column, aluminium pedal pads, Blind Spot Information System, Enhanced Active Park Assist, Lane Keeping Aid/Assist, Lane Departure Warning and Drive Impairment Monitor.

    The new Mondeo will be offered in a selection of eight exterior colours: Magnetic, Ruby Red, Blazer Blue, White Platinum Tri-Coat, Frozen White, Deep Impact Blue, Moondust Silver and Panther Black.

    Only Blazer Blue and Frozen White are solid colours. The rest are metallic, which incurs an extra charge of $450.
    History is a statement, the future is a question.

  4. #4
    Aussie Fords FTe217's Avatar
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    Jan 2012
    Driving my cars as much as I can
    Going to be interesting watching this new war about to start - look forward reviewing the sales charts over the next 2yrs.
    YNWA ! off to CL 2018.
    Sydney is Sky Blue HAL Premiers/Champions 2017 - the Double.

  5. #5
    7753 - 5030 HSE2's Avatar
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    History is a statement, the future is a question.

  6. #6
    Miami Sprint. 4Vman's Avatar
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    Jan 2012
    The only point id correct all these articles on is Mondeo already exists here and has for ages....

    Its not a new product, its not an addition to the portfolio....

    The hope will be that Mondeo will absorb some or most of the current 500ish Falcon sales a month which are, as we know mostly high performance versions...
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

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  8. #8
    7753 - 5030 HSE2's Avatar
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    I am going to have a bit of a moan at this point.

    In one of those articles is a quote attributed to David Katic. It opens a door for a further question so via twitter I asked a person associated with that publication if David had suggested an action for those who mondeo doesn't suit.

    The response was that we had better not put words in David's mouth.

    Translated that means, we the media have completely lost touch with what consumers want to know when such subjects are raised.

    What is not clear is if David introduced the statement or if someone asked those specific questions.
    History is a statement, the future is a question.

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    4Vman (9th April 2015)

  10. #9
    Miami Sprint. 4Vman's Avatar
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    Jan 2012
    It's disappointing because Katic survey them up gold on a plate and nobody bothered exploring it....
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

  11. #10
    7753 - 5030 HSE2's Avatar
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    Jan 2012
    Well it would be nice to know if Ford ventured into that or it was a response to a question. If it was a media question the obvious follow up would have been nice from someone remotely competent.
    History is a statement, the future is a question.

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