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Thread: Tickford; Performance driven by passion.

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    Tickford; Performance driven by passion.

    http://www.carsales.com.au/editorial...t-fords-103869





    Blue Oval Supercars team confirms Ranger will lead roll-out of born-again Tickford-badged performance vehicle range
    Tickford has been confirmed as the name of a new Ford-focussed road car tuning business that will be launched in Bathurst 1000 week by the leading Supercars racing team, Prodrive Racing Australia (PRA).

    PRA revealed a new Tickford logo on a new Facebook page late last week, when it also revived the brand name’s slogan: “Performance driven by passion”.

    The plan is for Tickford, which is the marketing name of a new division of the racing team registered as PRA Garage, to develop performance versions of most models in the Ford range.

    Tuning work will include both engine and chassis, as well as delivering exterior and interior styling enhancements. Development work is being done in-house and through suppliers here and overseas. Bosch Australian has been contracted to test modifications to an OEM level.

    The badge will first adorn a hot Ford Ranger that will be on sale before the end of the year, with a tuned Mustang to follow soon after. A Tickford Everest is expected in the first half of 2017.

    The Ranger’s five-cylinder 3.2-litre turbo-diesel engine is expected to receive a power boost of about 20 per cent to around 180kW. Chassis tuning will include the Australian Supashock dampers – which PRA uses in its Ford Falcon Supercars.

    PRA CEO Tim Edwards told motoring.com.au Tickford would be a different proposition to other well-known Ford tuners, because of the bespoke engineering development it intends to put into its vehicles.

    “We don’t want to be another person just bolting on other people’s parts,” Edwards said. “It’s about developing new and unique products for the Tickford business.

    “There are a lot of people out there playing that space -- bolting on Ford Performance parts -- and that’s not our objective or our business model.

    “Yes we can do that, but that’s not our focus at the moment, it’s about developing new and unique parts that are Tickford parts.”

    Edwards wouldn’t be drawn on the specifics of the Tickford performance boosts, but played down the prospects of going head-to-head with the likes of Roush Performance and Herrod Motorsport by offering a supercharged 500kW version of the Mustang GT, which Ford Australia itself is also planning on selling via its official dealer network.

    “I don’t want to get into specifics about what we are doing with the cars at the moment, because we are not at the point of announcing that,” Edwards said.

    “But the brands you are talking about are all fitting a common part -- there is nothing unique and new about what they are doing -- so if we just do that then we are just competing with them.

    “That is why we are looking to do things a little differently. We don’t want to go into competition with them. We will leave them playing in that space and we will develop Tickford products.”

    Edwards said the different focus of Tickford was emphasised by its decision to develop a Ranger ahead of a Mustang.

    “We are not taking on any of those companies you mentioned with Ranger because they are not playing in that space,” he said. “We are more appealing to the masses than that niche portion of the market.

    “There is an opportunity with Ranger. There are a lot of things that can be done to that vehicle. It sells in fantastic volumes and not everyone wants to take it to the real off-road specialists to have it personalised.

    ‘We don’t want to make it a mud-spitting, jacked-up design specifically for going to the tip of Australia. We want to personalise it, give it a different look and feel.”

    Edwards said its close association with the Ford brand made PRA’s expansion into road vehicles a logical move.

    “The fact is we still have a lot of close links with the Ford dealer network and the Ford fans and the Ford customers. The number of people who ask us when we are going to do something means there is definitely an opportunity there.

    “As with any business you are always looking at ways to expand and diversify. We are not blinkered that we are only going to go motor racing.”

    By claiming the Tickford name and using it to badge production vehicles, PRA has essentially gone back to the future and taken control of its own predecessor.

    The Tickford name first gained prominence in Australia in 1991 when what was then known as Tickford Vehicle Engineering started developing performance models for Ford Australia.

    Public exposure reached its high-point when the Ford Tickford Experience (FTE) was launched in 1999 with a fleet of performance models intended to rival Holden Special Vehicles. Tickford also managed Ford’s factory V8 Supercars campaign.

    But in 2002, after Tickford was taken over by rival British firm Prodrive, a new joint-venture was set up with Ford Australia as Ford Performance Vehicles (FPV), with Ford Performance Racing (FPR) becoming the factory racing team.

    Ownership of the Tickford name changed hands several times in subsequent years, but had no direct involvement in above-the-line automotive development or branding.

    Meanwhile, Ford closed FPV in 2014 and FPR became PRA in 2015, with a group of motor racing identities led by Melbourne businessman Rod Nash taking over the team. It lost its Ford factory backing for the 2016 but retains close links with the Blue Oval brand. Planning for PRA Garage and the revival of Tickford began two years ago.

    “Really for us Tickford was the logical thing,” said Edwards. “We are almost the direct descendant. The race team was born out of FPV, which was born out of Tickford.

    “So for us it’s almost like going back full circle to where it all began. It’s a bit like putting the band back together.”

    “Ironically, I now have people who were working for Tickford who have come back working for us again. At last count we have four staff from that old business.”

    Among them is PRA Garage boss Tony Harris, who returned from Walkinshaw Performance Products last February but had been at FPV before that.

    Ford Australia has no involvement in the revival of Tickford and the involvement of the Ford dealer network is currently being negotiated.

    But there is some involvement from Ford internationally, as parts and accessories are being developed by PRA Garage in conjunction with Ford Asia Pacific to supply to the regional licensed accessories program.

    Separately, PRA Garage has been appointed an official wholesaler and retailer of the global Ford Performance Parts catalogue.

    Three stand-alone PRA Garage modification centres and showrooms are to be established in Melbourne, Sydney and Brisbane by early 2017 to cater for customers.
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

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    T3/Sprint8 FTe217's Avatar
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    Well, have to say smart move starting up with Ranger before the Pony.
    This will be interesting seeing develop and what they end up presenting as a package and more.
    Price will be the key if they wish to make some inroads.
    As that saying goes - what was old is new again !
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    Quote Originally Posted by FTe217 View Post
    Well, have to say smart move starting up with Ranger before the Pony.
    This will be interesting seeing develop and what they end up presenting as a package and more.
    Price will be the key if they wish to make some inroads.
    As that saying goes - what was old is new again !
    Don't be fooled by the name though Maurie. This is an aftermarket venture, not OEM.

    “There is an opportunity with Ranger. There are a lot of things that can be done to that vehicle. It sells in fantastic volumes and not everyone wants to take it to the real off-road specialists to have it personalised.

    ‘We don’t want to make it a mud-spitting, jacked-up design specifically for going to the tip of Australia. We want to personalise it, give it a different look and feel.”
    Like many of us have said, there's a market for a street focused hot Ranger, Tickford see it too.
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

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    Sir Car Reviews Franco Cozzo's Avatar
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    Quote Originally Posted by 4Vman View Post
    Don't be fooled by the name though Maurie. This is an aftermarket venture, not OEM.



    Like many of us have said, there's a market for a street focused hot Ranger, Tickford see it too.
    Hell yeah its about time people started fiddling with that 3.2L diesel engine, there is performance potential in diesel but its not something people have really played with locally, lots of stuff in the USA about the big three and their massive diesel engines, the UK has done lots with the BMW diesels but here locally, nothing really aside from the old 1980s/1990s Jap 4x4 stuff.

    I made some inroads on my Focus but I've been hampered by OEM engine management system, its very complex, unfortunately I'm not able to exploit it to its full potential.

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    https://www.wheelsmag.com.au/news/16...ot-ford-ranger








    A HOT Ford Ranger and hyped-up Mustang will be the first two models from a road car business established by the Blue Oval’s former factory V8 Supercars team, Prodrive Racing Australia (PRA).

    The venture has been registered as PRA Garage but is expected to be marketed under the Tickford name associated with local fast Fords in the 1990s and early 2000s.

    But while the old Ford Tickford Experience (FTE) high performance brand was a joint-venture sanctioned by the factory, as was its successor Ford Performance Vehicles (FPV), PRA is going it alone without official backing of Ford Australia’s local sales and marketing arm.
    But there is some involvement from Ford internationally, as parts and accessories are being developed by PRA Garage in conjunction with Ford Asia Pacific to supply to the regional licenced accessories program.

    PRA Garage has also been appointed an official wholesaler and retailer of the global Ford Performance Parts catalogue.

    “PRA Garage is going to build performance and enhancement parts for ultimately most of the (Ford) products, but initially it’s to do with Ranger and Mustang,” PRA co-owner Rod Nash told Wheels in an exclusive interview.

    Planning work began on the PRA Garage project two years ago as Nash and co faced restructuring the business in the aftermath of Ford’s withdrawal from V8 racing at the end of 2015.

    “People associate us with Ford product and we have no plans to work on anything else,” Nash said.

    Tuning work will cover off both engine and chassis, as well as delivering exterior and interior styling enhancements.
    Development work is being done in-house and through suppliers here and overseas. Bosch Australia has been contracted to test modifications to an OEM level.

    Nash said conducting its own development and gaining official recognition from Ford globally separates PRA Garage from rival aftermarket tuning houses.

    “We are not only a buy-in parts business. Much of what we are doing we are tailor-making and engineering ourselves.”
    A Ranger Wildtrak development mule spotted by Wheels was fitted with 20-inch beadlock-style wheels developed for the new venture, and a new exhaust with dual outlets that exited behind the right-rear wheel.

    The development mule was testing Bilstein dampers, but the production model is expected to come with South Australian-made Supashocks, the same brand PRA uses on its race cars.

    Under the bonnet, the Ranger’s 3.2-litre five-cylinder turbo-diesel is expected to have a power boost of more than 20 percent.

    In development for two years, the project will be officially launched at the Bathurst 1000 in early October, intentionally at the same time as Ford’s Australian factories clang shut for the last time, ending production of Falcon and Territory.

    Customers will be able to purchase individual parts or enhancement kits through Ford dealers or PRA Garage direct.

    Three stand-alone PRA Garage modification centres and showrooms are to be established in Melbourne, Sydney and Brisbane by early 2017.
    PRA, which is currently based in FPV’s old headquarters just around the corner from Ford Australia’s Broadmeadows plant, is planning to move into new, larger facilities to cater for the manufacturing work required to service PRA Garage and its expanding racing business.
    It currently races four Falcons in the Supercars championship and another two in the Dunlop development series. It raced as Ford Performance Racing from 2003-14 and won the drivers’ championship with Mark Winterbottom in its final year as Ford’s factory race team last year.
    PRA Garage currently employs about 10 staff directly but can call on the extended engineering ability of the PRA organisation.
    The division is run by former Walkinshaw Performance Products chief Tony Harris, who quietly joined last February.
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

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    Validated User WASP's Avatar
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    Quote Originally Posted by 4Vman View Post
    Separately, PRA Garage has been appointed an official wholesaler and retailer of the global Ford Performance Parts catalogue.
    I thought that was Herrod's domain?
    Lifetime proud Ford Falcon enthusiast and owner of the following models XR, XY, XB, XC, XD, EB, AU, BA and FG.

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    James. defective's Avatar
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    Interesting to see how it pans out.

    Have to say, I wish they had stuck with the original emblem. New one looks kinda, umm, well like a school kid designed it in his lunch break.
    Quote Originally Posted by Falc'man View Post
    In the words of a wise man: if you don't read the papers you're uninformed, if you do read the papers you're misinformed.

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    Herrod went to the US himself and gained distribution agreement whereas I expect PRA has some blessing from FoA.
    I'm glad of this tbh.
    Yes Norm its Aftermarket - nothing wrong with that for some, sure its not through the OE production lines but for now were in a hole and its good having some choice/s as long as it reputable and I feel PRA just as Prodrive was know what they are doing.
    Professional and a far better option for those considering going down that line compared to some of the other competitors going the Pony route at present.
    YNWA ! off to CL 2018.
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    7753 - 5030 HSE2's Avatar
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    Quote Originally Posted by defective View Post
    Interesting to see how it pans out.

    Have to say, I wish they had stuck with the original emblem. New one looks kinda, umm, well like a school kid designed it in his lunch break.
    I think they needed to do something new. Its the same name but a different business model. The new logo "could" be seen to symbolise a new start. Its definitely an evolution and a clever nod to the wings.


    I also think when its not a factory backed business you need some for of distinction between the two. This goes part of the way in drawing ideal from that era but symbolising that its also a new beginning.

    I think I would have a problem is they went back to something that hasn't been seen for nearly 14 years as thought nothing had changed.

    When you use a brand that had tradition and values in the market its important to understand those and trade to those strengths.
    History is a statement, the future is a question.

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    "PRA Garage in conjunction with Ford Asia Pacific to supply to the regional licenced accessories program"

    "PRA Garage has also been appointed an official wholesaler and retailer of the global Ford Performance Parts catalogue"

    "Tuning work will cover off both engine and chassis, as well as delivering exterior and interior styling enhancements.
    Development work is being done in-house and through suppliers here and overseas. Bosch Australia has been contracted to test modifications to an OEM level."

    "The division is run by former Walkinshaw Performance Products chief Tony Harris, who quietly joined last February"


    These are the quotes from the articles so far that interest me.

    Add to that, and those on my FB page will already have noted is the addition of Leigh Andrew. Leigh is very well known in the club scene and for his dedication to customer service.




    I think any business venture, especially one that's in start up mode as this one is, comes down to the people you install in the roles and money or budget you have to play with.

    What some people might not realise is before Walkingshaw, Tony Harris was Tickford.

    Despite what some think of Walkingshaw, that business turned out some decent upgrades for the Holden product. If in the years to come Tony can replicate that sort of effort with Tickford V2, if PRA race mustangs or any ford product in 2018 or beyond, you have the potential for this to be what we wanted all along.

    None of us really wanted ford to not be present on the grid. While not conclusive, things are starting to point towards PRA being entrenched in the blue camp. Developing a relationship with FAPA, Ford Asia Pacific Africa is something I didn't see coming as is being granted wholesaler of Ford Performance parts. These are potentially important developments.

    I had a run against a W507 a few weeks back. FSJ. The thing sounded like Thor himself but I think this is probably a longer term goal for this new venture.

    There have been times when our own cars have been called sticker packs haven't there? Me personally I wouldn't be expecting huge things. I wouldn't be expecting Tickford to leave off where FPV was or even where they left the market with T3. I tend to go in with low expectations with start ups and just listen to what they say and look at who is involved.

    The obvious question, Premcar, also strong links to Tickford, same complex, are they involved? No not at this stage is my understanding.

    The market is over crowded now to the point there will be casualties.

    On the basis that motorsport is still indeed relevant in the ways I think it is, Tickford have an advantage. FTR and FPR allowed owners to be part of an extended family. What this venture does that currently no one else is doing is extend the brand to incorporate a wider ownership experience.

    We had a version of that under FPV with driver training but by todays standards it needs a wider reach. If PRA take the values of Tickford of old into new Tickford, its not a bad place to start.
    History is a statement, the future is a question.

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