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Thread: Channel 9 urged to drop Cricket.

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    Channel 9 urged to drop Cricket.

    http://www.news.com.au/sport/cricket...edium=Facebook

    THE Nine Network is being urged by bankers to end its long-time cricket coverage due to estimated $30-40 million yearly losses, placing Cricket Australia (CA) under a financial cloud.
    The broadcaster has a five-year deal worth $500 million with CA which expires next year and is negotiating a new contract for 2018-2023.
    But financial analyst UBS believes Nine should consider walking away from negotiations if a better deal isn’t tabled.
    “The existing cricket deal costs Nine circa $100 million per annum,” UBS media analyst Eric Choi wrote in note to clients. “We estimate the existing deal likely only generates gross revenues of $60-$70 million.

    “We think it would seem logical for Nine to enter negotiations with the following mindset: i) more cricket content at no additional cost, or ii) to step away from the cricket contract.”

    The former option could include Network Ten relinquishing rights to the Big Bash League (BBL) for CA to include the popular domestic T20 competition under the new deal.

    In terms of its international cricket product, CA is confident it’ll find a buyer.
    “We are not concerned that there will be a lack of interest for our media rights,” the body’s broadcasting manager Ben Amarfio told Fairfax Media. “Live sport, and cricket in particular, continues to be a premium asset.”

    Will the Channel Nine commentators need to look for new jobs?

    The revelation Nine needs to consider axing its cricket coverage is at odds with plans the network revealed last year.

    Channel Ten secured the new TV rights deal to the BBL in 2013 when it agreed to pay $20 million a year, but The Australian reported Channel Nine’s interest in making a play when the current deal expires in 2018.

    “Any future deal that we do, we want everything,” Nine’s director of sport Tom Malone said in November. “We want Test matches, we want one-dayers, we want (international) Twenty20s and we want the Big Bash.”

    The BBL’s success means the rights will now be valued at a much higher price than what Channel Ten initially paid. This week the Courier Mail reported Cricket Australia was hoping to receive approximately $250 million for the rights over a five-year period — an offer Ten will struggle to make given its difficult financial position after a year of poor ratings.

    While that would normally pave the way for Nine to make a play at the broadcast rights, that seems unlikely after the network was encouraged to release its stranglehold on cricket.
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    Aka Captain Slow TS50's Avatar
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    All these high cost Sports Telecast deals seem unsubstainable to me
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    Quote Originally Posted by TS50 View Post
    All these high cost Sports Telecast deals seem unsubstainable to me
    Something has to give.

    The BBL has siphoned interest away from One Day/Test cricket too.
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    Aka Captain Slow TS50's Avatar
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    First the cricket,
    What will be the next sport that surcumbs
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    They will all eventually end up compromised by PayTV.

    Either completely on Pay with highlights on FTA or the best bits on PayTV.
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    Aka Captain Slow TS50's Avatar
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    How much was the AFL deal? was an extrodinary amount of money
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    Quote Originally Posted by TS50 View Post
    How much was the AFL deal? was an extrodinary amount of money
    2.5 Billion over 6 years. Ends 2021.
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    T3/Sprint8 FTe217's Avatar
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    $30-40M annual loss's.
    Doesn't surprise me.
    Times have changed as did the cricket - that BBL is crap. Media hyped and cricket's desperation introducing it.
    Oh One Day Match's are too long for eg thinking lets shorten it more and introduce cricket baseball style, FFS.
    What is wrong is that their is TOO MUCH cricket - there used to be an off season now its all year round.
    I'm sick of it - I loved the game but I only watch Test matchs now especailly Ash's.
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    BBL has stollen business off Channel 9, CH10 are laughing till the next media deal for BBL
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    Danger Zone! Paxton's Avatar
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    Quote Originally Posted by FTe217 View Post
    $30-40M annual loss's.
    Doesn't surprise me.
    Times have changed as did the cricket - that BBL is crap. Media hyped and cricket's desperation introducing it.
    Oh One Day Match's are too long for eg thinking lets shorten it more and introduce cricket baseball style, FFS.
    What is wrong is that their is TOO MUCH cricket - there used to be an off season now its all year round.
    I'm sick of it - I loved the game but I only watch Test matchs now especailly Ash's.
    I agree mate. I'm an SCG member and I couldn't bring myself to watch the second One Day match at he SCG. I am over these second string teams coming to Australia to play Cricket, and I am over having wall to wall cricket. The BBL is a nice distraction (and I quite like going to those games) but I saw more of the Sydney Swans last year than I did Cricket.

    The BBL will die quickly if Channel 9 get their claws into it. The reason the BBL is good to watch is because of the commentators. I couldn't imagine the kiddies watching the BBL if the Channel 9 guys were in charge - they are woeful (and it's no reason that so many people mute the TV and put on the ABC). They need to put a broom through their TV guys and start again. The only one worth keeping is Bill Lawry.
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