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Thread: Ford AUS to call Edge Endura

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    Ford AUS to call Edge Endura

    Five seats, diesel engine and a long wait for Ford’s Endura large SUV due Q4, 2018
    14 Nov 2017
    By RON HAMMERTON - https://www.goauto.com.au/future-mod...-14/67442.html

    FORD Australia has confirmed that its long-awaited Territory replacement will be called Endura when the large SUV – known as the Edge in other markets – finally lands in Australia as a premium niche offering in late 2018.

    The company has also revealed that the Canadian-built wagon will have only five seats in a market segment where seven seats are almost universal, and will come only with a diesel engine, thought to be a 2.0-litre four-cylinder hooked up to an eight-speed automatic transmission.


    As GoAuto has previously reported, Ford Australia was not able to use the Edge name in this market because Toyota – which holds the trademark for the nameplate – declined Ford’s request to use it for its new entrant that sits on the same CD4 front/all-wheel-drive platform as the Mondeo sedan.

    Said to be shorthand for Endurance, the Endura badge has been borrowed from Ford’s powertrain department where it once graced a family of small engines in cars such as the Fiesta and Ka. The name continues the recent ‘E’ theme of Ford SUV nomenclature, joining Everest, Edge, Escape and EcoSport.

    Rest of article at story link.....
    So, only a 2.0 diesel with no Ecoboost option and no third row seating option.
    that's disappointing...

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    4Vman (14th November 2017)

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    Miami Sprint. 4Vman's Avatar
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    Quote Originally Posted by jpd80 View Post
    So, only a 2.0 diesel with no Ecoboost option, that's disappointing...
    Soccer mums don’t need Powers.
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

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    jpd80 (14th November 2017)

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    Quote Originally Posted by 4Vman View Post
    Soccer mums don’t need Powers.
    True but the competition already has those buyers covered, it's lie a me too vehicle that's very late to the show.

    '' I don't see what they offer that's really different to attract buyers away form those other vehicles...

    Edit,
    Just saw how much power and torque the 2.0 Ecoblue has, impressive against Territory's V6 TCDI..
    Last edited by jpd80; 14th November 2017 at 07:14 PM.

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    7753 - 5030 HSE2's Avatar
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    Endless also starts with E.

    It’s a nice looking thing
    History is a statement, the future is a question.

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    Validated User VZTRT's Avatar
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    It'll be the closest thing to a Terri with space.

    Problem is it'll prob be built as crappy as a Mustang.

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    T3/Sprint8 FTe217's Avatar
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    Does look good.
    Why do we always come into market half baked.

    VZTRT, is canadian built pretty crappy ?
    YNWA ! off to CL 2018.
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    Validated User VZTRT's Avatar
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    Quote Originally Posted by FTe217 View Post
    Does look good.
    Why do we always come into market half baked.

    VZTRT, is canadian built pretty crappy ?
    From north America it'll be hit and miss. Could be worse...could come from south Africa which is just shit.

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    Validated User Road_Warrior's Avatar
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    It looks great but the lack of flexibility with the car (powertrains, 7 seats) will put people off. Then again, looks sell and it looks 1000% better than the Kruger.

    Also:
    The demise of Territory has pummelled Ford SUV sales, which have fallen 21.2 per cent this year in a market segment that has risen 4.3 per cent.
    IIRC the naysayers said this wouldn't happen...

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    Danger Zone! Paxton's Avatar
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    Quote Originally Posted by Road_Warrior View Post
    It looks great but the lack of flexibility with the car (powertrains, 7 seats) will put people off. Then again, looks sell and it looks 1000% better than the Kruger.

    Also:


    IIRC the naysayers said this wouldn't happen...
    Ford invented this category (at least in Australia FFS). It seems to me that they are just walking away with a token entry in Territory's space and hope they move a handful of cars.

    Territory was more than Ten years old underneath, yet could hold its own against any competitor - imagine how good it could have been with some decent coin or an export market, yet we now have Endura (I am sure my Victa is a Victa Endura) in the same market.

    I like my Diesels, but would NOT buy a four cylinder one in a family hauler. I just don't know the lifespan of a highly strung 4 cylinder diesel moving two tonnes.
    I'm in love with my car. Got a feel for my automobile.

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    Disappointing, I wont be buying one and I am a long term Territory fan.
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