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Thread: Holden culls more than 70 dealerships in anticipation of customer backlash.

  1. #1
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    Holden culls more than 70 dealerships in anticipation of customer backlash.

    https://www.wheelsmag.com.au/news/17...tomer-backlash


    More at link:




    Holden culls Adelaide dealerships to deal with ‘customer backlash’
    By Barry ParkDec 18, 2017News

    Holden culls Adelaide dealerships to deal with customer backlash
    HOLDEN has revealed it is closing several Adelaide dealerships in response to what it expects to be a big buyer backlash – a direct response to its decision to quit Australian manufacturing.

    The car maker earlier this year announced it would not renew dealership agreements at about 70 sites throughout Australia as it reduces its dealer network to a more manageable 200 – about the same as market leader Toyota.

    The fears of a customer backlash – the first time such concerns have been publicly aired by Holden – are revealed in court documents relating to the closure of one of Australia’s most successful dealerships, Metro Holden in Adelaide.
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    To be fair it sounds like they were over sized anyway if they are matching Toyota after the cut. Seems like a bit of a beat up to me.

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    You know what?
    I recon the new Commodore's sales forecast has fallen in a heap
    due to negative feedback from a lot of Holden's repeat buyers.

    I think Holden just felt the branch crack beneath them
    and it's not gonna get any better and they know it.

    Holden's epitaph should read,
    They had a steady high value customer base that was happy
    buying RWD Local products at surprisingly strong prices
    and they pissed up against the wall to save money.....

  4. The Following 4 Users Say Thank You to jpd80 For This Useful Post:

    FTe217 (19th December 2017),imike1 (19th December 2017),Perko (21st December 2017),Randel (18th December 2017)

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    The way I'm reading this a good portion of the so called loyal buyers imo were fleet/salary package buyers who bought more so on Price !
    It doesn't matter the brand overall for these types but how much bang for buck they can get within their budgets.
    Now they go elsewhere.

    I knew long ago their distribution was large and near on Toyotas but at the market share they had ridiculous.
    So 70 sites culled, these DP's should stick it right up GM (incl their employees) having sucked the juice out of them for as long as they could.
    Sorry for these good people but to GM Corp eat shit and welcome to becoming a bit player in the market finally.
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    Soz, double posting.
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    Writing has been on the wall. Seriously, what does a dealer put on their lot now apart from Colorados? Our local dealer has now converted 80% of their site to second hand vehicles. I don't like seeing any business close. However you didn't need to be a genius to see this coming.
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    Quote Originally Posted by Perko View Post
    Writing has been on the wall. Seriously, what does a dealer put on their lot now apart from Colorados? Our local dealer has now converted 80% of their site to second hand vehicles. I don't like seeing any business close. However you didn't need to be a genius to see this coming.
    I guess the ones that diversified won't care. It's the little ones that will be hurt. If it's anything like Melbourne all the big dealerships bought out the little ones ages ago.

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    Validated User WASP's Avatar
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    Many of the Ford dealers here in SA also sell other brands. With Falcon sales slowing over many years and sales of their small to mid cars being average they had to really. The success of Ranger and Mustang has given them a new lease on life but they have still diversified which I think was smart. Too many eggs in the one basket.
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    Quote Originally Posted by jpd80 View Post
    You know what?
    I recon the new Commodore's sales forecast has fallen in a heap
    due to negative feedback from a lot of Holden's repeat buyers.

    I think Holden just felt the branch crack beneath them
    and it's not gonna get any better and they know it.

    Holden's epitaph should read,
    They had a steady high value customer base that was happy
    buying RWD Local products at surprisingly strong prices
    and they pissed up against the wall to save money.....
    Too early to call that. I know plenty of fleets will be taking new Commodore replacements.

    Holden had too many dealerships as it was. The problem is they are pulling the rug on successful ones which will hurt them. Metro Holden Adelaide being the prime example.
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    WASP (2nd January 2018)

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    Too many dealerships is a direct result of a lot less customers.

    Plenty of fleets will be buying the new Commodore?
    That must be pleasing news to Holden chiefs, for a moment there I thought that no one was interested...
    The four cylinder Turbo diesel looks interesting, maybe it displaces some more Mondeo fleet sales...

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