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Thread: PRA become Tickford Racing.

  1. #1
    Miami Sprint. 4Vman's Avatar
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    PRA become Tickford Racing.



    http://www.supercars.com/news/champi...?sf176624699=1
    PRA to become Tickford Racing in 2018
    0 hours ago By Mitchell Adam Virgin Australia Supercars Championship
    Prodrive Racing Australia will be known as Tickford Racing from the 2018 Virgin Australia Supercars Championship season.

    The move has been made to more closely align the race team with its sister company, road car performance business Tickford, which was launched in October 2016.

    The race team’s Prodrive moniker harks back to 2003, when David Richards’ UK giant of the same name took over the Glenn Seton Racing Supercars squad.

    Initially competing under the Ford Performance Racing banner, the Prodrive Racing Australia name was moved to the forefront when Ford withdrew its factory support in 2015.

    The Prodrive Racing Australia tag was chosen despite Richards selling out of the team at the end of 2012 to Australian businessmen Rod Nash and Rusty French.

    The Supercars team has used the name under license, paying Richards’ company for rights to the name and associated branding, but retaining no engineering link to the UK firm.

    Nash and French currently own 39 percent of the Supercars team each, with Sven Burchartz holding the balance.

    Ownership of the Tickford road car business is, however, shared only between Nash and Burchartz, with French playing no role.

    The rebranding of the race team to Tickford Racing completes a circle, with Seton having run his squad under the Ford Tickford Racing banner from 1999-2001.

    Tickford branding disappeared from Ford’s race and road car programs after that time, before being reborn by Nash and Burchartz last year.

    “We’ve been considering the possibility of changing the team’s name for some time and I am pleased to announce that we’ll take on the Tickford Racing name for 2018 and beyond,” Nash said.

    “The change creates a strong overall link between our rapidly growing performance road car business and our racing division. The new logo provides a very obvious brand identity for Tickford both on the race track and on the road.

    “We were conscious of how another name change might be perceived by our fans and members given all the success we’ve had under the PRA banner with championships in the main game and Super2 plus Bathurst success.”

    As Prodrive Racing Australia, the team won Bathurst in 2013 and ’14 with Mark Winterbottom/Steven Richards and Chaz Mostert/Paul Morris, the Supercars championship in ’15 with Winterbottom and the ’16 Dunlop Super2 Series title with Garry Jacobson.

    The name change is accompanied by new branding for the squad that will field Winterbottom, Mostert, Cameron Waters and rookie Richie Stanaway in 2018.

    “We made sure we kept blue in our logo as we know the fans love it,” Nash added.

    “They want to see blue in our logo and on the grid and it nicely provides a constant link to our past and what we represent.

    “Tickford Racing adopts the modern interpretation of the Tickford logo like our automotive business has and we retain the same drivers and personnel that have made us so successful.

    “I’d like to think it’s a win for everyone.”

    In addition to performance packs for Ford’s Mustang, Ranger and Everest, Tickford launched a run of 77 Mustang GTs to mark the 40th anniversary of the Ford Dealer Team’s one-two finish at Bathurst in 1977 with Allan Moffat and Colin Bond.

    The CEO of Tickford and the Supercars outfit, Tim Edwards believes the new naming symmetry will strengthen public ties between the two entities.

    “Under our current structure with PRA and Tickford it can be a little confusing as to how the two entities are linked and their relevance to each other,” Edwards said.

    “With the switch to Tickford Racing that evaporates and creates new opportunities.

    “We can potentially create Tickford Racing special edition vehicles, and more easily use our expertise across both businesses and represent all our interests more efficiently.

    “The release earlier this year of the Tickford Bathurst ’77 Special Mustang highlighted the interest in racing fans and performance vehicle enthusiasts wanting special edition road cars with race-bred performance.

    “The Bathurst ’77 Special was our first attempt at bringing our racing expertise into our automotive business and by having the same name and look-and-feel we can make this a more special and holistic experience in future.”

    The team’s rebirth as Tickford Racing means both Supercars former factory Ford and Holden outfits will have new identities in 2018.

    Walkinshaw Racing, which raced as the Holden Racing Team until the end of 2016, will become Walkinshaw Andretti United on January 1 as part of its new partnerships.
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

  2. The Following 5 Users Say Thank You to 4Vman For This Useful Post:

    FTe217 (19th December 2017),GTF449 (19th December 2017),HSE2 (19th December 2017),imike1 (19th December 2017),WASP (19th December 2017)

  3. #2
    Senior Member Futura's Avatar
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    Like the blue theme logo.

  4. #3
    T3/Sprint8 FTe217's Avatar
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    agree, I think it looks much better in blue, the previous red just didn't look right due to the past being red and original design, this now looks transitional.
    I still don't know how to sit seeing Tickford Racing back as quoted before to link with the past but I guess others approve.
    YNWA ! off to CL 2018.
    Sydney is Sky Blue HAL Premiers/Champions 2017 - the Double.

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    Content Moderator Donut King's Avatar
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    The small 'i' still doesn't sit right with me

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    Perko (21st December 2017)

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    7753 - 5030 HSE2's Avatar
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    I am wondering if the race team will be blue badge and the cars will be red.
    History is a statement, the future is a question.

  8. #6
    Miami Sprint. 4Vman's Avatar
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    Quote Originally Posted by HSE2 View Post
    I am wondering if the race team will be blue badge and the cars will be red.
    Depends on sponsors id guess?

    Bottle'O still on board or gone?
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

  9. #7
    Validated User WASP's Avatar
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    Quote Originally Posted by 4Vman View Post
    Depends on sponsors id guess?

    Bottle'O still on board or gone?
    Never sat well with me seeing Frosty in Bottle'O branding and colours.
    Lifetime proud Ford Falcon enthusiast and owner of the following models XR, XY, XB, XC, XD, EB, AU, BA and FG.
    Mustang enthusiast and current owner of a 1969 Mach 1 351 4V 4-barrel M-Code

  10. #8
    Miami Sprint. 4Vman's Avatar
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    Quote Originally Posted by WASP View Post
    Never sat well with me seeing Frosty in Bottle'O branding and colours.
    To be honest im not overly fussed with liveries, as long as the team/car is competitive im happy.
    My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Lucky last: Sprint 8. Oh wait, AU3 XLS Marlin Ute!

  11. #9
    James. defective's Avatar
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    I saw a leather gaming chair for sale on one of those bookface ads the other day, they had an almost identical logo.
    Quote Originally Posted by Falc'man View Post
    In the words of a wise man: if you don't read the papers you're uninformed, if you do read the papers you're misinformed.

  12. #10
    T3/Sprint8 FTe217's Avatar
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    DK, agree the small i just doesn't look right.
    YNWA ! off to CL 2018.
    Sydney is Sky Blue HAL Premiers/Champions 2017 - the Double.

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