Ford to sue GM over TV ad

Joshua Dowling
February 6, 2012 - 11:43AM

While the New England Patriots New York Giants battle it out on the Super Bowl field a bigger battle is happening in the corporate suites.

Ford Motor Company threatened to sue General Motors if it ran an advertisement that depicted only Chevrolet pick-up drivers emerging safely from an apocalyptic scene; the owner of a Ford F150 was not so lucky.

When asked what happened to a missing mate, one of the survivors says: “Dave didn’t drive the longest lasting, most dependable truck on the road. Dave drove a Ford.”


Full article http://smh.drive.com.au/motor-news/f...206-1r0nv.html

This is sheep station territory.
Ford have a domiant market position in the US and should defend it. Their best defence is to prove GM wrong and make them publically retract their claims. Doing this is going to be challenging but I hope they do. I'm with Jim Farley on this one.

For a company that was invested heavily in the porn industry (not joking), nothing surprises me about them. Very low ethics.