How Ford uses Nascar to promote the brand

EcoBoost, the line of Ford production car engines that provides increased power and fuel efficiency while reducing emissions, is coming to NASCAR, but not under the hood.

Ford is reaching out to its huge racing audience through a multi-tiered marketing campaign focused on EcoBoost beginning with this month’s Daytona 500.

EcoBoost, which first appeared on the NASCAR landscape as the paint scheme on the 2013 Fusion race car for its reveal in Charlotte, N.C., January 24, will serve as the primary paint scheme when defending NASCAR Nationwide Series champion Ricky Stenhouse Jr. makes his Daytona 500 debut in the No. 6 Roush Fenway Ford Fusion at the end of the month.

EcoBoost will also be featured for select races on the No. 17 Fusion of former NASCAR Sprint Cup champion Matt Kenseth throughout the 2012 Sprint Cup campaign. EcoBoost will also appear on the Mustang race cars of Stenhouse Jr. and Roush Fenway Racing teammate Trevor Bayne for select races on the 2012 Nationwide Series schedule.

“EcoBoost is one of the smart technologies from Ford that blends performance and fuel economy into one package. That's something all racers and racing fans can relate to," said Jamie Allison, director, Ford Racing. "EcoBoost engines are available now, and they will be widely available on most vehicles from Ford. We want to raise awareness of EcoBoost among NASCAR fans, so they will look for it, and ask about it when they shop for their new Fords.”

In addition to making appearances on the track, EcoBoost will be featured as the title sponsor for the NASCAR Nationwide Series EcoBoost 300 event March 17, 2012 at Bristol Motor Speedway.