KFC is getting into home delivery in Australia
http://www.msn.com/en-au/lifestyle/f...cid=spartanntp
KFC will launch a home delivery trial next month with Foodora as the fried chicken business looks for new ways to reach its customers.
Managing director Nikki Lawson revealed to Business Insider that the trial will begin in the next two to three weeks, starting a store in the Sydney beachside suburb of Manly, with up to 12 stores involved.
Lawson said the full list of trial stores is not yet finalised, but will be based around Foodora's strongest delivery areas.
"You've got to work out what's our trade zone versus what's the delivery company's trade zone and how those dovetail together," she said.
"You don't want to annoy consumers who sit in the dark spots in between, or you don't want to end up delivering a product where you can't guarantee their freshness."