Introducing the TVS 535R

I'll go off on a bit of a tangent here but i feel it needs to be said.

When it comes to enthusiasts our purchases are often highly emotive and often to others seen as "irrational".

As a brand if you want to galvanize the enthusiasts you are aiming product at you need to build relationships with them.

And that take people.

The right people.

People and Relationships.

If you want any better example of how to create brand passion and attachment look at how XR8, GTF and Sprint launches were executed.

people gnash teeth and make lots of white noise over minor things, myself included, but at the end of the day they follow through.

And most importantly that relationship that develops between Brand and Customer breeds rusted on "brand ambassadors".

US.

So as picky and difficult we can be sometimes you need to listen to what's been said but more importantly keep your customers engaged and feeling valued.

People.

Relationships.

The second point i'll make is there are 2 ways of thinking about retailing and marketing.

1) Find products for your customers.

Or

2) Find customers for your product.


How you go about developing a product will be governed by what opportunity you believe exists.

have you been asked for a particular product? Or do you believe there's a need/want for an idea you have?

If so what is the market intel you're reacting to?

I wonder which category the 77 and 78 specials fell into?

That's all well and good.

Ford performance was only confirmed in April this year for our market.

When Ford performance was launched as a global brand they felt they were starting from scratch. From a global perspective it's like there was no performance divisions outside their own space.

It's been deemed as a work in progress.

When we did have control of our own destiny, and I have written about this previously, denying support, hurts.

FPV could never get better to address the concerns with shrinking share.

All it did was make it harder and harder to make people happy, to give them what they want.

If you want change it's best driven by being invested, coming from the position of ownership.

Any other way becames well meaning talk.

Tough as that sounds.

As a global structure, obviously this process is more robust but there are still doubts of expressed support and real support

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Originally Posted by HSE2

That's all well and good.

Ford performance was only confirmed in April this year for our market.

When Ford performance was launched as a global brand they felt they were starting from scratch. From a global perspective it's like there was no performance divisions outside their own space.

It's been deemed as a work in progress.

When we did have control of our own destiny, and I have written about this previously, denying support, hurts.

FPV could never get better to address the concerns with shrinking share.

All it did was make it harder and harder to make people happy, to give them what they want.

If you want change it's best driven by being invested, coming from the position of ownership.

Any other way becames well meaning talk.

Tough as that sounds.

As a global structure, obviously this process is more robust but there are still doubts of expressed support and real support

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FPV's issue was the donor product hitting a development wall in 2010.

Miami was 2 years too late and the rest of the donor product was "frozen".


If there's one hurdle FP face it's Ford AU's on/off attitude to performance products and Motorsport since 1974.

Maybe some of the niggle and jaded reactions are a bi-product of that lack of continuity or "abandonment"....

It's hard to keep your faithful "rusted on" when you keep angle grinding them off.

https://scontent-syd2-1.xx.fbcdn.net...f7&oe=5C58DDA7

The only person i know who wouldnt damage that splitter on a gutter is Ian.

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Originally Posted by flappist

While the wheels look ok remember the whole of Australia is not in Sydney and Melbourne and 20" wheel do not play well on shit roads.
On the other hand $2750 for a 400kw tune with a warranty on a $60k car will be the "fries with that" of the century.

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I've found some wheels for you! LOL

https://scontent-syd2-1.xx.fbcdn.net...39&oe=5C624D5B

Quote:

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Originally Posted by 4Vman

Fact remains 93% of the Australian population live in what's considered Suburban or developed areas.

Australia is a massive area, but most of it is uninhabited

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So you keep saying but also the majority of performance car drivers, especially in the cities, seem spend more time washing, polishing and parking at maccas than driving on the open road, especially long distances.
In addition to that there are huge areas of "suburban and developed" that are not in Melbourne and Sydney though strangely Melbourne and Sydney seem to have very large numbers of off road 4WDs.

I look at cars as transport and drive performance cars because I go long distances sometimes at high speed.
This is why my requirements do not involve fake body kits and pretty stripes.

But then each to their own.

I like the 400kw upgrade and possibly the suspension upgrade but have no interest in the "farkles".
"farkels are the primary reason I never bought a FG FPV or the Sprint 8 even though it was available in manual.
I did not order stripes on my GT-P even though they were free.

I am not part of the "look at me" crowd, I prefer to be unnoticed.

Quote:

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Originally Posted by 4Vman

I've found some wheels for you! LOL

https://scontent-syd2-1.xx.fbcdn.net...39&oe=5C624D5B

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Yep, that is exactly what stripes are......

https://www.youtube.com/watch?v=lh7I...ature=youtu.be

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Originally Posted by HSE2

If TVS 535R isnt a new name, I dont know what is.

This is what I mean.

Tickford have done how many tributes?

Since coming to market how many specials have they done compared to models and names that are new.
Some of you might need to research the corporate one offs that have come out of the workshop in the same time.

They are not customer cars but concepts developed for charity or promotion. Never been done previously.

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lets start with the name: TVS 535R

1)What does the TVS mean? Tickford Vehicle Special ??
2) 535, refers to Hp. now why would you want to refer to Hp when everything else in Australia refers to KW??
3) as for the R?

As for tributes, just about everytime I hear or see a tickford mustang on facebook and forums or in the media is directly related to a mustang tribute(s) 1) Moffat mustang and now this what do you call it cobra/77 tribute.

Quote:

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Originally Posted by 4Vman

https://scontent-syd2-1.xx.fbcdn.net...f7&oe=5C58DDA7

The only person i know who wouldnt damage that splitter on a gutter is Ian.

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From the pic, the front carbon fibre splitter looks like an add on? might look better starting further inside the grill opening?