you betya !
why I said a minor consolation but who cares, means jack shit, so does the Championship kind of as well.
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you betya !
why I said a minor consolation but who cares, means jack shit, so does the Championship kind of as well.
Ask the Sponsors what they'd prefer.Quote:
Originally Posted by FTe217
I'll bet they'd rather have their name on the Series Champions car over Bathurst winners.
I know the main Penrite family member very well - do they care of the overall Championship ? not really, its nice but know what I mean, Bathurst means alot !.
This is just 1 company I know involved - I'll ask a few others I know when ever I catch up with them between now and Newcastle, let you know what the balance is from my survey.
*edit - what your not realising is viewer audience branding.
None of the other rounds get more average punter viewers, that at least take some interest of Bathurst.
Or even on the sports news they may take more notice results of Bathurst - other rounds they wouldn't give a toss to pay attention to results.
Hence, how many people saw/noticed PENRITE on DR's car.
branding branding branding, Bathurst is King, followed by Clipsal and soon Melb F1 time being points are counted finally.
Fans care about the rest, but for the average punter and globally, Supercars only race once a year that counts and that is at Bathurst. It's a bit like the Daytona and Indy 500
They want Someone who is good with clients and markatable. At the end of the day they bring the big clients to the race or take the driver to the clients events.Quote:
Originally Posted by 4Vman
Lowndes would still be no 1. And he really hasn't won much. Bright is apparently a great ambassador.
Napa has been hammering it on social media since Sunday,,and good on them.
Brilliant exposure for them since the rebranding.
yer Logan Napa store.
Dumbrell would be churning his insides - had been the no1 Autobarn store for some 30yrs and that Napa deal was done just some months ago.
So AB have opened up a new store just down the road haha.
Correct VZTRT - my earlier comments re RB, without Lowndes their marketing revenue would be way low relying on Whingecup x 6 times Champ SVG current Champ.
In the big picture sure being a Champ is great for any branding but its Not the be all end all.
Sponsers no matter the car comes down to leveraging with the team/drivers/team principles appearances to client functions/track pit tours and other involvements incl promotions.
Its don't matter being the Championship team - company such as Freightliner (I won't quote what they have resigned for) but they milk it huge in the HD game and recover alot - BJR haven't own anything.
Penrite - a brilliant marketing machine - will leverage a Bathurst DR win farfar better than a Championship win for eg.
I not long ago today got a proposal from a crowd regards to track signage marketing.
Considering the comments made regards to bang for buck re advertising/winning Bathurst to Championship returns if comparing the 2.
See below stats this crowd has passed on :
**Wilson Security Sandown 500
15-17 Sept
VIC
1,074,500 Avg TV audience
75,000 attendance
**Supercheap Auto Bathurst 1000
5-8 October
NSW
3,914,167 Avg TV audience
220,000 Attendance
Gold Coast 600
20-22 October
QLD
1,549,000 Avg TV audience
200,000 attendance
ITMAuckland SuperSprint
3-5 November
NZ
820,000
30,000
Coates Hire Newcastle 500*
24-26 November
NSW
1,500,000
100,000
TV audience across FTA and STV channels continue to grow.
Cumulative total average audience ratings up 16% YoY.
Forget their % increase for where do they get their stats from etcetc But what I'm bringing up was my point of winning Bathurst compared to the Championship as THE one to win and gain marketing traction from in general.
Ok.
So out of 15 events Bathurst gets a bit over twice the exposure of the next biggest event.
So very roughly Bathurst is 15-20% of the total exposure of the series.
In other words the rest of the series is were you get 80-85% of your total exposure....
Your a book, I expected your return.
Not everyone sees things your way.
So your 80-85% tbh are the SAME support base in most case's if could be broken.
The point I have been making Bathurst, not just having the wider audience but more so the average punter incl women for its just as a huge WCup football/soccer match for eg, the Norm take notice of the result as a matter of interest when mentioned on the news - a smaller % portion takes notice of the Championship winner, that wider 80-85%, - again those only who do follow the sport race in race out.
Who cares about them there converted, they have vested interest, incremental growth/sales comes from that other portion and as said they take notice of the Bathurst for a minute, whereas none of the Championship winner.