Yes.
The name change to Fusion is a must.
Maybe Ford think its too close visually to "Falcon"?
FALCON
FUSION
?
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Yes.
The name change to Fusion is a must.
Maybe Ford think its too close visually to "Falcon"?
FALCON
FUSION
?
This generation of Mondeo should have been called Fusion from the start. The Mondeo name brings back the Mondeo we had in the 90's to replace the Taurus, which were fairly shite.Quote:
Originally Posted by 4Vman
I am thinking that whilst we get Mondeo ex-Spain, it will be called Mondeo. There is no point changing the name to Fusion for the couple of hundred cars a month the assemble for us.
There would be more unsold falcons.....the dealers want territories. The timing for the changeover is poor.Quote:
Originally Posted by dash gt
Well she also weighed in with the marketing guy on her thoughts (opinion) on the Mondeo. He kind of looked a bit shocked that she didn't think it was an appropriate name plate for such a good car.Quote:
Originally Posted by FTe217
I don't believe Marketing are hearing the popular message on anything to be frank....Quote:
Originally Posted by WASP
I think there's a cone of silence hanging over Richmond...
https://media.licdn.com/mpr/mpr/p/4/...43/0688fe3.jpg
Yes IMO Mondeo is too 1990's, British, and stale.Quote:
Originally Posted by jpd80
Bobbi shared a story of how we were Audi shopping but when she sat in the Mondeo Titanium her first impression was it was a much nicer to be. She then mentioned that the Name was off putting and devalued the cars image. At least with Fusion its more emotive and somewhat futuristic without sounding prestige (expensive).Quote:
Originally Posted by 4Vman
At the time I felt a bit for the guy but I'm glad we meet him. He remained open and accepting to her feedback, and he was at the event mixing it with buyers and enthusiasts. That's a good step in the right direction when gaining market reaction and sentiment.
Yep, that's the thing about marketing, its a far easier river to row when "selling" to what people want as opposed to trying to convince them to change their thoughts patterns...Quote:
Originally Posted by WASP
Problem is Ford has pushed the Mondeo brand to corporate. They dont care about private buyers on Mondeo as that category is a dieing trend.
Mondeo wagon is where it is at for Ford. Fusion doesn't come in wagon or hatch, its sedan only which we don't even get in Aus.
Perhaps if they were smart they could bring Fusion sedan and market it separate to Mondeo?
Maybe this is part of why we wont get Fusion, because our market has been deemed more suitable for a 4 door hatch?Quote:
Originally Posted by dash gt