Mate, we get sooo much business because of Doors Plus's shit service.
Sorry you had such a bad experience. Did you end up with the doors or not?
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They came good on the main door, the screen door I ended up getting the BIL to make one up for us.
yes main thing is service service service, its amazing that really isn't that hard to get across but competitors stumble so so many times.
SOH is another but as you mention custom is the "cream" that competitors probably can't do as well as you guys by the sound of it.
Your only trouble I suspect re Importing once investigating what the MOQ is.
Yep, lucky my team are already acutely focused and aware of their point of difference V the 2 National corporates.
SOH issues are a tough one, the high moving lines are low margin, and MOQ issues will surface with importing as you say.
Lots to work through, but Service is #1, and luckily the one we're already good with.
Our weakness is we do ZERO advertising or marketing, like NONE.
35 years is testament to strong WOM, but its time to get out of cruise mode.
Congrats, good to hear a good news story in amongst all the bullshit over the past few years.
With MOQs and our Chinese 'friends', you might find the MOQ suddenly becomes flexible if you offer more on the unit price.
I've found that Chinese suppliers are pretty keen on getting extra business in Australia, just don't expect exclusive distribution deals.
Get yourself an online presence and some SEO going, worlds-a-changin'.
EDIT: Noticed you've got a website, good work.
Noticed your instagram is inactive though, get active on social media, take photos of all your installs for Facebook/Instagram, get a bit of a write up going on every project you do for insta/facebook. Costs absolutely nothing, get your happy customers doing testimonials/5 star google/facebook reviews for you.
Get into a bunch of community facebook groups around Melbourne too, every council region usually has a large group of people looking for all sorts of services.
Stay off Twitter, joints a cesspool full of Franco's.