Ford sells 27,000 RHD Mustangs in first 12 months.

[4Vman]

Sorry, just saw this,


I find it amazing that misconceptions of actual development costs and production volume seem to be missed
on our press, our market is one of several RHD markets that when grouped together, justifies the effort.

The premium price paid for factory RHD Mustangs is well worth it to Ford when all the builds are batched
for Euro based or aligned markets. The cost of development is not that bad when most of the engneering
is done as part of the original project. Sure there are some RHD differences but most of those are done
in virtual reality and crash tested over and over long beofer actual cars are built.


It was really a toe in the water stuff fo Ford because they had been fed a regular diet of Falcon sorrow
that they couldn't gauge real buyer interest, and now they act so shocked...please they knew it would sell.

If you're serious about being a global player with a truly global footprint you don't penalize different markets dis-proportionally.

You look at your developments costs as a collective total and amortize that across every unit you produce.

Otherwise you're constantly tying one hand behind your back in smaller markets.