PayTV v FTA numbers for Darwin.

[4Vman]

Pay TV v Free to Air TV Debate; Food for thought, taken from elsewhere,

How pay TV is killing V8 Supercars ...
Last weekend's racing in Darwin was live on free to air TV. The stats for race 15 are as follows:

- 126,000 tuned in on Pay TV.
- 422,000 tuned in on free to air TV.

So that’s almost 422,000 People extra who normally don’t see sponsors names on cars, and if you are a business contributing towards the $2-$3,000,000 team bill each year - you want 422,000 extra people to see your name on a car.

I would be more than a bit annoyed if I were tipping vast amounts of cash into a sport with a TV audience of 126,000 when it could have been a total of around 550,000.

Plus of course there are all the kids (future drivers and purchasers ) who flick around stations on an afternoon - and decide they are interested in the sport.