Yes.
The name change to Fusion is a must.
Maybe Ford think its too close visually to "Falcon"?
FALCON
FUSION
?
Yes.
The name change to Fusion is a must.
Maybe Ford think its too close visually to "Falcon"?
FALCON
FUSION
?
My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Sprint 8. AU3 XLS Marlin Ute, FG2 Ute, 996.2 Carrera, MY24 Raptor.
This generation of Mondeo should have been called Fusion from the start. The Mondeo name brings back the Mondeo we had in the 90's to replace the Taurus, which were fairly shite.Originally Posted by 4Vman
I am thinking that whilst we get Mondeo ex-Spain, it will be called Mondeo. There is no point changing the name to Fusion for the couple of hundred cars a month the assemble for us.
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There would be more unsold falcons.....the dealers want territories. The timing for the changeover is poor.
Well she also weighed in with the marketing guy on her thoughts (opinion) on the Mondeo. He kind of looked a bit shocked that she didn't think it was an appropriate name plate for such a good car.
I don't believe Marketing are hearing the popular message on anything to be frank....
I think there's a cone of silence hanging over Richmond...
My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Sprint 8. AU3 XLS Marlin Ute, FG2 Ute, 996.2 Carrera, MY24 Raptor.
Yes IMO Mondeo is too 1990's, British, and stale.
Bobbi shared a story of how we were Audi shopping but when she sat in the Mondeo Titanium her first impression was it was a much nicer to be. She then mentioned that the Name was off putting and devalued the cars image. At least with Fusion its more emotive and somewhat futuristic without sounding prestige (expensive).
At the time I felt a bit for the guy but I'm glad we meet him. He remained open and accepting to her feedback, and he was at the event mixing it with buyers and enthusiasts. That's a good step in the right direction when gaining market reaction and sentiment.
Yep, that's the thing about marketing, its a far easier river to row when "selling" to what people want as opposed to trying to convince them to change their thoughts patterns...
My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Sprint 8. AU3 XLS Marlin Ute, FG2 Ute, 996.2 Carrera, MY24 Raptor.
Problem is Ford has pushed the Mondeo brand to corporate. They dont care about private buyers on Mondeo as that category is a dieing trend.
Mondeo wagon is where it is at for Ford. Fusion doesn't come in wagon or hatch, its sedan only which we don't even get in Aus.
Perhaps if they were smart they could bring Fusion sedan and market it separate to Mondeo?
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Maybe this is part of why we wont get Fusion, because our market has been deemed more suitable for a 4 door hatch?
My Falcon family heritage: XY V8 Falcon 500, XYGT, XBGT, XC 351 GS, XD 4.1 Spack, EF wagon, AU Wagon, AU2 Wagon, AU2 XR8, BA XR8, BF XR8, FG XR6, Sprint 8. AU3 XLS Marlin Ute, FG2 Ute, 996.2 Carrera, MY24 Raptor.
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