Mach 1 returning.

[FTe217]

IMO its all amatuer hour to me.
I'm glad I pulled the pin, I'd be feeling so disappointed having to compramise for 3 service's (whoopppe deee) and track day is nowhere near to having to live with it 24/7 having paid over $90k.
Its allowing for incompetance/lack of professionalism, its 2021 not the ol days.
Randel's last sentence says it all.

[WASP]

It has now been confirmed by Ford that it is not the diff cooler that is missing...it's the Torsen diff. The Torsen diff makes it possible to have both wheels spin at a different speed in corners. The standard LSD is a good strong unit, but not as track-focused as was promised.

[4Vman]

It has now been confirmed by Ford that it is not the diff cooler that is missing...it's the Torsen diff. The Torsen diff makes it possible to have both wheels spin at a different speed in corners. The standard LSD is a good strong unit, but not as track-focused as was promised.

Sorry, i thought that was already spelled out.

The other big drawcard of the Torsen is the 3.73 ratio, in lieu of the 3.55.

Herrod are offering a change over program soon, 3.55 LSD for 3.73 Torsen.

[WASP]

Sorry, i thought that was already spelled out.

The other big drawcard of the Torsen is the 3.73 ratio, in lieu of the 3.55.

Herrod are offering a change over program soon, 3.55 LSD for 3.73 Torsen.

No, the media reported it incorrectly mentioning the omission of the diff cooler only, not the actual diff itself.
The Herrod offer is a smart move by them, but also an additional outlay to the consumer. I wonder of Ford will honor the warranty or treat it as a modification despite using genuine Mach 1 components (I assume). Given te change of the diff ratio I would have thought that would that also have a bearing on the mapping/programming of the engine/gearbox.

[4Vman]

No, the media reported it incorrectly mentioning the omission of the diff cooler only, not the actual diff itself.
The Herrod offer is a smart move by them, but also an additional outlay to the consumer. I wonder of Ford will honor the warranty or treat it as a modification despite using genuine Mach 1 components (I assume). Given te change of the diff ratio I would have thought that would that also have a bearing on the mapping/programming of the engine/gearbox.

Everything i've read said torsen delete and was gray about the oil cooler!! LOL

I think you know the answer there lol.

Anything that deviates from the official Ford AU specification will be treated as a modification.

[FTe217]

more amatuer hour, herrod offer smart move but an additional cost to the customer ??? then a wonder re Factory WTY.
Seriously this is ridiculous, those poor customers who have taken delivery already.

Were talking about a premium product here fellas, can you see another Manufacturer going to market this way ?
Sorry I'm just so disappointed that a icon of our brand has had such a bumbling launch to market.

[4Vman]

Yes its a massive Marketing Fuckup.

Ford AU never intended providing the car with the stuff accidently left on the (modified) US Brochure.

From my understanding the car was priced based on those options NOT fitted.

Sales Dept AU would have worked off the costings provided from the US.

The US would have costed supply to AU based on the current supplied specification. They would have then calculated the RRP based on that.

Marketing would act totally independent of all that, they just focus on the frilly stuff (and stuffed up the brochure).
The brochure was misprinted, not the parts omitted. We were never getting those bits.

Someone has stuffed up, probably an agency and not altered the US sourced brochure, but from my understanding all the costings and RRP were based on those options NOT being fitted.

I.E even with a correct brochure the RRP would have been the same.

Ford ARE NOT profiting from this balls up, its costing them money. For the record, they need a flogging for the stuff up, but it's not the cash grab some seem to think it is.

[WASP]

I can't speak for others but it never entered my mind of it being a cash grab. Am I disappointed that our model is now a diluted version of the original? Yes.

It is what it is. It's a mistake that can and does happen to lots of businesses. The marketing team may have made the error or whoever briefed them has, but someone further up the chain approved it without checking against the correct specification. I can't help think there is more to this story, but it's all a moot point now. The damage is done and now it's up to Ford to see how well they manage the customer experience and PR fall out.

There may be an opportunity for Ford to turn this negative incident into positive PR.

[4Vman]

I can't speak for others but it never entered my mind of it being a cash grab. Am I disappointed that our model is now a diluted version of the original? Yes.

It is what it is. It's a mistake that can and does happen to lots of businesses. The marketing team may have made the error or whoever briefed them has, but someone further up the chain approved it without checking against the correct specification. I can't help think there is more to this story, but it's all a moot point now. The damage is done and now it's up to Ford to see how well they manage the customer experience and PR fall out.

There may be an opportunity for Ford to turn this negative incident into positive PR.

Here's a summary of different courses people are taking:

People who took delivery of their car prior to the error being notified to dealers have a solid legit claim, i believe that's less than 25 people...


For people who haven't taken delivery yet:


There are people taking legal action demanding Ford fit the missing bits (LMAO).

There are people waiting to take delivery of their car so they can THEN taking legal action to force Ford to fit the missing bits to their car.

Others demanding a significant discount on the car.


It's a mess made worse by peoples appalling understanding of consumer law.

[WASP]

Alot of that noise and confusion can be mitigated if Ford really up its communication not only with customers with the public at large.

They can humanize themselves and the situation through the CEO is instead of the typical PR spoken person. What typically happens with a large corporation is the CEO disappears from the public eye and the company spokespeople understated the extent of problems as perceived by the customer and public. It comes across as disingenuous and a lack of planning and empathy, rather than a genuine mistake that the company is fully committed to making good on and work hard to restore the faith.

A slow PR response by Ford, followed by backlash can be damaging and costly, eroding trust and respect. Alternately they can get on top of this fast by offering things that their consumers value such as extended warranties and Ford Performance branded accessories, reassuring their customers about their product capabilities, trustworthiness and put funding into advertising and marketing to communicate these efforts.