Ford Kuga On Sale In Australia

[FTe217]

yer well Mazda hit the ground running with the CX5 - availability, choice and well priced for those inclined.
Kuga imo looks heaps better all round but just isn't hitting the nerve with ms/mrs public not sure why.

[Road_Warrior]

yer well Mazda hit the ground running with the CX5 - availability, choice and well priced for those inclined.
Kuga imo looks heaps better all round but just isn't hitting the nerve with ms/mrs public not sure why.

Well they've also got reasonable TV advertising whereas Ford are still persisting with the 'The Voice' deal. I've only seen persistent Kuga TV adverts for the past week whereas Mazda hit the ground running with CX5 advertising.

[jpd80]

To me the CX=7 range seems more appropriate to what Australian buyers are looking for where as
Kuga looks like what European plant could afford to send us, like it or lump it.

Buyers go into Ford lots with high hopes but come away non plussed compared to what's on offer elsewhere.
One Ford products are not hitting their marks, they are mostly "invisible" because they don't offer anything
in terms of buying experience over Korean or Japanese imports.

[Road_Warrior]

To me the CX=7 range seems more appropriate to what Australian buyers are looking for where as
Kuga looks like what European plant could afford to send us, like it or lump it.

Buyers go into Ford lots with high hopes but come away non plussed compared to what's on offer elsewhere.
One Ford products are not hitting their marks, they are mostly "invisible" because they don't offer anything
in terms of buying experience over Korean or Japanese imports.

Spot on John.

Once the local produce is retired Ford is going to struggle to maintain it's market share. Especially with the current rubbish marketing initiatives and "supply" issues...