Agree completely Colville, there were two roads to take, the gamble of high volume/low margin and stretched ammortisation or lower volume niche product. I think Ford know full well a competitevly priced XR8 wasn't going to sell at any rate, I'm not sure Ford could even get close too SS pricing anyway so it could be a mute point.
But chose the first option and get it wrong and boy you've made a huge rod for yourself...
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