I'll have a go..
One thing Rob (Herrod) appears to be is brand savvy. In fact his company's greatest asset is its brand and that's because he always puts it first.
Being Australia's current Ford Performance distributor doesn't change this other than making his brand stronger through association. Even the DJR links and Supercars engine program have strengthened this position despite all the engine parity woes etc in 2023 etc
If Ford Performance decided to hitch its wagon to another distributor (s) Herrod would have built up by then enough brand equity to carry on or link itself to a competitor i.e GM.
A lesser-known entity would simply rise to become FP national distributor and ride that wave as long as possible. The issue with that approach is when the strategic partnership is over you are dead in the water. Nobody remembers who you used to be other than the business that used to be an FP distributer etc.
I don't know whether Rob's approach is intentionally strategic or not.
Time will tell if the buyout or take over of the Supercars engine program will tarnish Herrod's brand or enhance it. My guess is his business may benefit through association if the Mustang product comes out strong in 2024.
Last edited by WASP; 13th December 2023 at 06:59 AM.
Originally Posted by Carroll Shelby
Randel (12th December 2023)
Originally Posted by Carroll Shelby
Randel (14th December 2023)
From speedcafe
However, a video published by Supercars showed a suite of changes to the Ford Mustang, which may or may not become part of its 2024 VSD (Vehicle Specification Document):
New cheeks (front fascia)
Wheel arch packers
Splitter skid block adjustment
Gurney on rear wing endplate
Gurney flap along trailing edge of rear wing plane
Rear wing pillar gurney
Modified rear wing angle
Full story here https://speedcafe.com/supercars-comp...d-tunnel-test/
A lot of changes there to increase drag. Something the Mustang had suffered with throughout the second half of the season and cost us any chance of a win at Bathurst. I guess after 4 Mustang wins in a row in the last two events with an impeded engine they where bound to change something from that aero set up to bring it back to the Camaro.
Originally Posted by Carroll Shelby
Wind tunnel testing
https://www.youtube.com/watch?v=bA92GqfpiE0
13726548 (20th December 2023)
So lots doing at DJR not just HSE2's post re Herrod.
Out goes Ludo.
Storey back in as the Boss.
Will be interesting what happens ahead but think its a good change, the place needed it.
Herrod will always have a customer, there is always new unassuming customers no matter the past.
An opportunist is all I see.
If Marsden long ago hadn't started using him for some one off jobs he would be just like most performance house's in the country no more no less.
He jumped to the US to get FP distributer partnership prior to Mustang - timing good luck to him.
Wouldn't have my car/s near him next to HSE2's opinion, something always smells.
I was sad he has FOA association for there is better no doubt about it.
CL Champs 2019 for the 6th time
and EPL 19/20 Champs......
TS50/Sprint 8 and daily anti aussie Macan GTS
"Don't believe everything you read on the internet. Abraham Lincoln"
13726548 (20th December 2023)
Completely agree mate i wont post why as it will just attract crabs, but spot on !
MY23 GT2 Kia Stinger Aurora Pearl Black/ Red leather interior
488rwkw @ 22psi + Meth on Roo16
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Thank you Ford for the memories
FTe217 (25th December 2023)
For some reason I thought Giz was going full time main game but thats not the case.
And did anyone see the videos of Jim Farley driving thr mustang supercar
History is a statement, the future is a question.
WASP (26th December 2023)
Certainly did. It was fantastic.
It’s been a long time between drinks since we had the president of Ford in the US so engaged in our Motorsport program. I get the impression there will be much less tolerance shown in 24 if the Mustangs aren’t on equal or better footing than the other cars.
Sent from my iPhone using Tapatalk
Originally Posted by Carroll Shelby
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